Charting the Shifting Expectations of Chinese Travelers

The 2017 October Golden Week confirmed that Chinese tourism is the hottest topic in travel. EyeforTravel’s Chinese Travel Consumer Report 2017-2018, co-auth0red by Check-in Asia, explains why.

Featuring expert insights into China’s new economic realities and its evolving outbound and domestic tourism sectors, it also presents survey analysis of the travel motivations, destination choices and booking preferences of more than 2,000 consumers from across China.

This comprehensive new report is an indispensible resource for tourism brands and organizations planning for the upcoming Christmas/New Year and Chinese New Year travel seasons, and beyond. While market projections suggest sustained growth, closer scrutiny reveals evolution across China’s shape-shifting outbound market.

Chinese Tourism is a Formidable Global Force

“Chinese tourism is transforming, and accurate profiling is becoming tougher,” says Gary Bowerman, Tourism Analyst for Check-in Asia Hotels & Travel. “Distinctions between group tourists and FITs are less relevant than before, because the desire for new experiences transcends those categories. Similarly, segments such as age, income, city of origin and even previous trip choices are rather one-dimensional.”

Although China’s outbound market is still developing, it is already a formidable global force. Travel demand is changing as consumers embrace new technologies and new opportunities – and the impact of their decisions resonates throughout the industry.

Consequently, Chinese tourists are prized by most destinations on earth, but competition to attract and engage them is intensifying. Expanding travel options and shifting travel influences are adding further complexity for tourism providers.

“Greater urban affluence, a proliferation of flights from across China and preferential visa rights are key factors,” says Gary Bowerman. “But Chinese consumers are highly indulged at home and abroad, destination marketing is ubiquitous and travel is embedded into perceptions of modern living. Understanding how these factors shape the decision-making of China’s emerging outbound segments is the golden goal.”

The challenges for the tourism industry are likely to broaden as discerning, tech-savvy Chinese urban consumers of all ages select their travel experiences according to how they fit their own perceptions of a desired lifestyle.

“Monitoring and analysing patterns in China’s online-oriented consumer economy, and their impact on domestic and international travel, will become more important as high-growth tourism segments emerge and mature,” says Gary Bowerman.

the full 72-page report includes:

• Survey data from more than 2,000 Chinese travel consumers.
• Structured analysis and projections for the Chinese economy.
• Detailed overviews and outlooks for Chinese domestic and outbound travel.
• Insights into consumer travel research, booking and budgeting behaviors.
• Breakdowns of smartphone, social media and search engine usage.
• Information on lead times for flight, accommodation, tours and activities.
• Geographic and demographic breakdowns.
• More than 50 figures, tables and charts profiling China’s travel consumers.

The post Charting the Shifting Expectations of Chinese Travelers appeared first on Check in Asia.

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