In March 2019, Check-in Asia’s Gary Bowerman travelled to Madrid to deliver a keynote presentation entitled Chinese Luxury Travel 5.0: A force of change in global tourism in the 5G era, at the Centro de Estudios de Turismo Chino (CESTUR China).
More details to follow.
The post What Factors Will Drive Chinese Luxury Travel 5.0? appeared first on Check in Asia.
A quick check of the calendar tells us there are just 11 weeks left of 2018… and counting. As Asia’s travel, consumer and lifestyle sectors cautiously prepare for the uncertain backdrafts of a China-US trade war, possible currency fluctuations and jittery GDP announcements, Check-in Asia rewinds another eventful year of trends tracking.
How has Ctrip contributed to the Chinese Travel Revolution?
In 2018, we teamed up with EyeforTravel to produce a timely report charting the local, regional and global rise of Ctrip, China’s leading online travel agent which celebrates its 20th anniversary in 2019. An accompanying mini report takes a broader look at China’s online travel booking market, and assesses Ctrip’s cashed-up challengers, Meituan-Dianping and Elong-Tongcheng, the proliferation of activities-based booking platforms, and prospects four outbound and domestic Chinese travel should the value of the RMB weaken in 2019.
Does Macau’s family-friendly focus open up the casino-tourism market for Cambodia and Japan?
Tourism is the mainstay of Macau’s economy, and casino gaming has been the primary revenue driver since 2004. A policy shift towards family and business-oriented tourism, however, means new destination marketing tactics are needed to entice more visitors from South East Asia, Japan and Korea, and reduce the reliance on visitors from Mainland China. Check-in Asia partnered with Mintel to track the tourism challenges faced by Macau, particularly as Cambodia and Japan target the lucrative casino travel market.
How are brands and retailers responding to changing consumer aspirations in South East Asia?
Urban consumers in Thailand and Indonesia are eagerly embracing smart technologies, and expect brands and travel providers to . Each month, we produce a round-up of innovations designed to make travel, living and working more fun, more convenient and more . Recent themes have included new modes of e-commerce home-delivery, providing free bus rides in exchange for used plastic bottles, low-altitude drone taxi tests and concerns over a digital citizen database. Travel-themed observations include marine trash overload on popular beaches, photo-shaming visitors who post social media images disrespecting its spiritual significance of a UNESCO World Heritage Site, and how a rumoured CIA ‘Black Site’ has become a historic tourism attraction.
What are the next “Big Things” in Asian tourism and lifestyle?
As aspirational Asian travellers continue to driving change across the planet, we are fine-tuning our upcoming 2019 report. In the meantime, here’s Check-in Asia’s 2018 Top 10 Asian Travel Trends report, published in December 2017, that sifted through the segments and sectors we thought would dominate this year’s travel landscape.
The post Decoding Shifting Trends in Travel & Lifestyle appeared first on Check in Asia.
In December 2017, Check-in Asia published 10 Key Trends in Asian Travel & Tourism, analysing the sectors and segments likely to dominate in 2018. Ranked at # 6 was “Make Room for the MMTs”, referencing the aspirational generation of Muslim Millennial Travellers, which accounted for 36% of the 121 million Muslim travellers in 2016, and is predicted to spend USD100 billion annually on travel by 2025.
Ahead of this week’s ITB Asia show in Singapore, which features the annual Halal in Travel Summit, Check-in Asia caught up with Fazal Berhardeen, Founder and CEO of Singapore-based CrescentRating, a leading global authority on halal travel.
“Muslim Millennial Travellers accounted for 36% of the 121 million Muslim travellers in 2016.”
Crescent provides training, auditing and accreditation for hotels regarding their Halal and Muslims friendly services, and publishes the annual Mastercard-CrescentRating Global Muslim Travel Index. It also hosts the Halal in Travel Summit, which has been a mainstay of ITB Asia in Singapore since 2016, and has held spin-off summits in Berlin, Istanbul, Tokyo and KL.
In recognition of the rising influence of Halal travel – which is projected to be worth USD220 billion by 2020 – this week’s ITB Asia will feature a dedicated Muslim Travel Pavilion. Its daily seminars and discussions range from Catering to Muslim Travellers at the 2018 Pyeongchang Olympics to The Next Shift in the Muslim Travel Market, plus contributions by Indonesia’s Ministry of Tourism, Cape Town Tourism, Tourism Western Australia, Shaza Hotels and Klook.
As the travel industry gears up to enhance its understanding of shifts in Muslim tourism, we wonder how the hotel industry is responding?
“Generally, the hotel industry has not reacted fast enough in the last few years to developments in Muslim travel.”
“Generally, the hotel industry has not reacted fast enough in the last few years to developments in Muslim travel, but that does seem to be changing in the past 6-12 months, or so. Hotels in general, are starting to look more seriously ar their engagement with Muslim travellers,” says Fazal Berhardeen.
He notes two key drivers. Firstly, boutique and small hotels have spotted an opportunity to focus on the Halal travel market. Secondly, driven by market demand, the major hotels are now looking at how they can better service the large and diverifying Muslim market.
Destinations are, however, taking a more strategic approach. In Asia, Fazal Berhardeencites Korea, Japan, Taiwan as being “the most aggressive destinations in promoting themseles as Muslim-friendly.” alongside more experienced Halal-aware desinations,
“Korea, Japan and Taiwan have become very reliant on China as their primary tourism source market, so they are all trying to diversify their visitor base.”
“Korea, Japan and Taiwan have become very reliant on China as their primary tourism source market, so they are all trying to diversify their visitor base, and an obvious target is Indonesia and Malaysia, which offer large growth potential and are majority-Muslim markets. Japan is also hosting the Olympics in 2020, and wants to use the Games as a tourism showcase for international travellers.”
In South East Asia, Singapore and Malaysia – which both count populations of muslim travellers – are relatively expereinced halal-aware destinations, although both will need to adapt to developments over the coming years, particularly as muslim millennial travellers grow increasingly influential.
“Indonesia is taking stragetic steps to attract 3.8 million inbound Muslim travellers in 2018, rising to 5 million in 2019.”
Indonesia, too, is taking stragetic steps to raise its appeal. As the world’s largest Muslim population nation, it aims to attract 3.8 million inbound Muslim travellers in 2018, rising to 5 million in 2019. The nation’s capital Jakarta is also increasing its range of halal travel products and services in partnership with tourism authorities and local universities with the aim of being a leading regional halal destination by 2020.
Emerging destinations are also raising their game. “I was in Uzbekistan last month talking to the Tourism Ministry, and they are providing new guidelines to hotels to push them to step up their engagement with Muslim travellers,” says Fazal Berhardeen
Other countries are still lagging behind, however, and there is “still a lot of education and awareness raising to be done,” says Fazal Berhardeen.
“Often, players in the travel industry don’t fully appreciate the potential of Muslim travel in their own country, and, even if they do, they tend to be concerned about perceptions of religious-based tourism, he adds, “So, a lot of our work is about steering them towards the community side of travel. There are a lot of opportunities in this aspect, because Muslim travellers are very community minded, and like to engage with the communities that they visit.”
The post Asia Travel Trends in Focus: Halal Tourism appeared first on Check in Asia.
Asia travel trends are driving change across the world. Newly affluent Asian consumers are travelling more frequently at home, around the region and globally, and investors are following in their footsteps. From January to April 2018, international arrivals in Asia Pacific increased by 8% year on year, according to the UNWTO, with South East Asia recording 10% growth and South Asia up 9%.
As developing trends from Beijing to Mumbai and Penang to Phnom Penh resonate far and wide, Gary Bowerman, Director of Check-in Asia, provides an update on the shifting dynamics in Asian travel and tourism.
It’s All About China: China is the tourism industry’s golden child, and its free-spending globetrotters are courted by every destination on earth. In 2018, Chinese outbound border crossings could top 150 million, and the year got off to a strong start. During the Spring Festival holiday in February, 6.5 million Chinese travellers jetted off to 730 cities in 68 destinations, noted the China Tourism Academy. In the first four months of 2018, 4.2 million Chinese tourists visited Thailand, while Vietnam recorded 1.8 million Chinese arrivals. China is now the leading tourism source market for more than 10 countries, and that figure is set to sky rocket. Expect more destinations to break their annual Chinese arrivals records when the 2018 statistics are released in January 2019.
Indian Tourism Expands: Asia’s second pillar economy is starting to make its tourism presence felt. Around 22 million Indians travelled overseas in 2017, a figure predicted to reach 50 million by 2020, says the UNWTO. Indian air traffic growth is outpacing every other country, according to India’s Directorate General of Civil Aviation – rising six fold, to 265 million passengers in 2016, compared with 44 million in 2008. In 2018, Indian domestic air travellers are expected to exceed 300 million. New flight routes, particularly to destinations in South East Asia and Australia – which hit a benchmark of 300,000 Indian arrivals (originally set for 2020) in 2017, and is targeting AUD1.9 billion in visitor spend by 2020 – make India a white-hot emerging tourism market to watch.
A Boom in Domestic Travel: Domestic tourism is booming across Asia, especially in India and China – whose vast populations are taking off to explore their continental sized landscapes. In South East Asia, short breaks and weekend trips are enhanced by proliferating low-cost carrier route networks. Indonesia, Thailand and South Korea have launched initiatives to encourage citizens to explore more of their own countries, while Malaysia witnessed 11.1% growth in domestic travel spend in 2017. In Japan, Airbnb partnered with Peach Aviation and All Nippon Airways to inspire Japanese vacationers to pack a suitcase and spend valuable time and money discovering their homeland.
Is Asian Tourism Out of Control?: Overtourism is becoming the most critical issue in global travel. Tourism overcrowding at peak season in cities like Venice, Amsterdam and Dubrovnik has resulted in demonstrations by local residents. In Asia, surging tourist numbers have made overtourism a coming storm. New airports are being built across the region to provide essential extra capacity, while small towns and cities like Penang, Luang Prabang and Siem Reap are struggling to cope with tourism numbers. Meanwhile, the closure in April 2018 of Boracay island in the Philippines and Maya Beach in Thailand plus reports of black waves laced with sewage in Phuket have made global headlines. It seems Asia’s overtourism story is only just beginning.
Muslim Millennials Take Off: Young Muslim tourists are a coveted demographic for destinations across Asia. This is especially relevant in South East Asia, which comprises the world’s largest national muslim population in Indonesia, and Malaysia, which counts a Muslim majority population. Both countries attract large numbers of Muslim travellers from the Middle East, while Japan and Korea are among the nations promoting halal travel initiatives. More than one-third (36%) of the world’s 121 million Muslim travellers in 2016 were aged under 38, and Muslim millennials are estimated to spend USD100 billion annually on travel by 2025. The challenge is on for destination, hospitality and airline marketers to create services and amenities that respond to faith-based needs and sate the desire for exploration and new discoveries.
The post 5 Asia Travel Trends That Are Shaking Global Tourism appeared first on Check in Asia.
A look at some of the hotel projects the Check-in Asia Shanghai office has been working on recently….
We jumped on a bullet train and headed north to one of our favourite Chinese cities – Tianjin. Check-in Asia is regularly called on by the world’s leading hospitality brands to collaborate on their newly-opening or re-branding projects in China, and this time we were commissioned by Shangri-La Tianjin to assess the established hotel’s website, brand brochures and other related content.
Director Amy Fabris-Shi worked onsite with the new management team to reinvigorate the way the hotel attracts and connects with its target markets. We also researched unique Tianjin stories, helping guests access insider experiences around the hotel neighbourhood and enhancing the appeal of the destination.
Check-in Asia rewrote parts of the hotel website and crafted unique destination stories. We’re also working with the hotel marketing team on promotions, newsletters and press releases on an ongoing basis. Our Check-in Partner Photographer shot new key images for the hotel that reflected its fresh invigoration.
We toured The Bvlgari Hotel Shanghai with its leading architect from Milan. Bvlgari’s sixth international ‘hotel gem’ opens this June and it’s looking spectacular!
Our Director Amy Fabris-Shi was commissioned by the Bulgari Hotels & Resorts management team in Rome to interview the lead architect of renowned Italian architectural firm Antonio Citterio Patricia Viel and prepare The Bulgari Hotel Shanghai’s full opening press materials in order to successfully communicate Bvlgari’s distinctive style and values while adding vital local context and understanding of China and greater Asia-Pacific markets.
Shanghai is spoiled for stunning new hotel openings this year! We also visited Amanyangyun Shanghai. The cover story of the April/May 2018 issue of travel magazine DestinAsian featured the dramatic backstory of Aman’s latest resort, Amanyangyun Shanghai. The six-page feature, written by Amy Fabris-Shi with photography by Todd Anthony Tyler, reveals how a 29-year-old Chinese entrepreneur managed to save a trove of centuries-old homes and a millenary camphor forest from destruction in the Jiangxi countryside and transport them 700 kilometres to the outskirts of Shanghai.
On the outskirts of Shanghai in historic Jiading near the Shanghai F1 Circuit, we were intrigued to discover a burgeoning new district complete with a Poly Theatre designed by Tadao Ando! Right next door to the stunning theatre, in the district’s tallest tower that is also designed by Tadao Ando, is the impressive Hyatt Regency Shanghai Jiading – one of our newest Check-in Asia clients and set to open later this year.
Courtesy Dezeen Yueqi-li Photography
We learned a great deal about Zhenjiang, a 3,000-year-old city at the juncture of the Yangtze River and Grand Canal that is the home of Wu Culture – and Zhenjiang black vinegar! Another Check-in Asia international hotel client is opening soon atop the city’s loftiest landmark tower and offering a whole new perspective on this ancient city.
Finally out west in Xi’an, we helped the magnificent Grand Hyatt Xi’an craft their press materials, hotel stories and venue descriptions. Truly bringing the extraordinary to the Grand Hyatt experience, this property blends exotic Silk Road inspiration with world-class style and cutting-edge technology – think: a yurt-shaped Grand Ballroom entirely encircled by curving LED screens and topped with a Swarovski crystal chandelier.
Stay tuned for updates on our non-hotel related projects, too…
The post Check-in Asia Q1 2018 Review from Shanghai appeared first on Check in Asia.
January is an exciting time to review, report and reflect upon tourism, hospitality and aviation performance from the previous 12 months. This month, Check-in Asia was proud to work with OAG, the leading global provider of digital flight information to airlines, airports, government agencies, aircraft manufacturers and travel companies, on its OAG Punctuality League 2018 report.
Our team helped analyse the Asia-Pacific results from the OAG Punctuality League 2018, a widely respected annual ranking of on-time performance (OTP) for the world’s airlines and airports, and create an insightful press release for distribution to media outlets across the region.
The OAG Punctuality League 2018 confirms the ascending global importance of Asia Pacific’s leading airports and airlines as demand for air travel continues to grow across the region. Key results include:
• Hong Kong Airlines was named the Most Punctual Airline in Asia Pacific, and the 2nd Most Punctual in the World. Jetstar Asia claimed 2nd place in the Top 20 Low-Cost Carriers (LCCs) ranking, and placed 8th among all airlines globally and 4th in Asia Pacific.
• Japan Airlines ranked 1st among the World’s Mega Airlines for OTP, and 6th across all airlines, with All Nippon Airways 7th in Asia Pacific and 14th overall. Also ranked in the global Top 20 Airlines for OTP were Qantas Airways (5th) and Singapore Airlines (13th).
• 6 of the Top 20 Global Airlines for OTP were LCCs (including Jetstar Asia from Asia Pacific), up from four in 2016, and two in 2015.
• 6 of the world’s Top 20 Large Airports for OTP are in Asia Pacific, with Osaka 1st, Sapporo 3rd, Brisbane 6th, Chennai 11th, Hyderabad 17th and Auckland 20th. Tokyo Haneda ranked 1st in the Mega Airports category, with Singapore Changi 6th.
• In China, expanding demand for domestic and international air travel combined with airspace and airport capacity issues continue to impact performance. Hong Kong Airlines headed the Top 10 Chinese Carriers list, followed by Spring Airlines, Cathay Pacific, and Tianjin Airlines. Among China’s 4 major carriers, Hainan Airlines ranked 6th, China Southern 7th, China Eastern 8th and Air China 9th.
• India’s burgeoning air passenger sector is driving improved performance. IndiGo ranked 9th on the Top 20 Global LCCs list, and 9th for all airlines in Asia Pacific, and AirAsia India placed 17th. Tougher competition is expected as market liberalisation encourages new domestic services, and India’s LCC sector is evolving with carriers such as Spice Jet entering a new phase of expansion.
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Our 10 Key Trends in Asian Travel & Tourism report is published
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Head to China’s northeast coast for an onsite content project with Shangri-La Hotel Tianjin
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Curate the English-language content for MY Kempinksi Experience Greater China magazine
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A coveted backstage pass enables us to report backstage at the Victoria’s Secret show in Shanghai for Vogue Australia
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Our Scribes of the Orient team collaborates with EyeforTravel to produce the Chinese Travel Consumer 2017-2018 report
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Create Bali, Shanghai and Hainan Island destination content for Kimpton Hotels & Restaurants’ Bringing Boutique Bliss to Asia campaign
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Review Capella Shanghai, The St. Regis Shanghai Jingan, Naked Castle Moganshan and W Shanghai – The Bund for the 2017 DestinAsian Luxe List
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Jump on a Shanghai motorcycle sidecar for a multimedia content project with Insiders Experience and lifestyle magazine City Weekend.
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Research and write a report on Pakistan’s travel tourism economy for Mintel
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Partner with Condé Nast Traveller and the tourism boards of Tokyo and Oita in Japan to create content for the Discover the Hidden Landscapes of Japan campaign
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Asia is the powerhouse of global tourism, accounting for 25% of total arrivals in 2017, and its influence continues to expand. So, after another hectic year, we’re counting the air miles. From Check-in Asia’s bases in Shanghai, Hong Kong and Kuala Lumpur, we travelled region-wide to deliver content, marketing and intelligence projects. And, for the first time in 2017, our client map features Turkey, Pakistan, Philippines and Sri Lanka.
Here’s a brief summary of where we’ve ventured, and what we created…
Hot in Hospitality. From Istanbul to Tokyo and Shenyang to Bali, we crafted digital content, media communications, brand stories, presentations and speeches and social media messaging for leading hospitality brands, including The Peninsula Hotels, Kimpton Hotels & Restaurants, Kempinski Hotels, Manadarin Oriental Hotels, Hyatt Regency, Marco Polo Hotels and Shangri-La Hotels & Resorts.
Inspired Insights. Check-in Asia’s travel analysts produced reports on Chinese Travel Consumers and Pakistan’s tourism economy, and contributed to the Polarisation of the Asian Traveller White Paper. We attended ITB Asia in Singapore and the UNWTO Global Summit on Urban Tourism in Kuala Lumpur, and headed to the UK to research Chinese Golden Week tourism trends. In December, we were interviewed by CNN Business Traveller about the global impact of Chinese tourism.
Sidecar Stories. In September, we jumped on a motorcycle sidecar for a multimedia content project with Insiders Experience and Shanghai lifestyle magazine City Weekend. For four weeks, we shared tour insights from Shanghai’s off-the-map locations and unveiled little-known nuggets of the city’s history, accompanied by a chance for readers to win their own bespoke tour.
Dynamic Destinations. Asian destination content is a Check-in Asia speciality, and our travels to Hong Kong, Hangzhou, Beijing, Penang, Bali, Hainan Island and Hanoi fashioned features for DestinAsian, SilverKris, Centurion, Voyeur and 9Travel. A prized backstage pass enabled us to report behind the scenes at the Victoria’s Secret show in Shanghai for Vogue Australia.
Ratings & Reviews. Our experienced hotel reviewers checked out several hot new hotels, including Capella Shanghai, The St. Regis Shanghai Jingan, Naked Castle Moganshan and W Shanghai – The Bund for the 2017 DestinAsian Luxe List, and St Regis Kuala Lumpur for Forbes Travel Guide.
Asian Tourism Trends. To round out 2017, our 10 Key Trends in Asian Travel & Tourism report examines 10 white-hot themes for the year ahead, ranging from diversification in Chinese and Indian outbound travel and domestic tourism in South East Asia to the growing appeal of sporting adventure and augmented reality, and the looming shadow of overtourism.
About Check-in Asia. With bases in Hong Kong, Shanghai and Kuala Lumpur, Check-in Asia produces bespoke digital and offline content, reports, articles, presentations, publications, speeches and social messaging covering travel, hospitality, lifestyle and destination trends in Asia. We also provide curated content, marketing and communications services for leading hotel brands and travel companies in Asia and worldwide.
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Luxury hotel culture is close to Check-in Asia’s heart. We adore the histories, mysteries and architectural drama of heritage hotels as much as the design devilry of today’s towering palaces. We are lucky, too. Over the past decade we’ve stayed in, stress-tested and reviewed many of Asia’s finest residences. We’ve also researched their backstories, rewritten their menus, websites and brand stories… and stayed up very late sipping crafted cocktails in their bars.
So, as the 10th anniversary year of Check-in Asia’s founding comes to an end, here’s a whimsical recap of 10 accumulated hospitality likes and dislikes:
1) Free Wifi. An unrestricted free flow of online adrenaline for work and pleasure is now expected by Asian hotel guests. And rightly so, yet the world lags far behind. If you are able to log on in your guestroom, check out how many user-generated reviews beyond Asia feature the digital death sentence: “No free Wifi.” Any wonder Airbnb is biting into the hotel pie?
2) Crumple-Free Clothes. Firstly, there should be an iron and board in the wardrobe. Failing that – and apologies to harassed housekeepers – one of our routine service tests is timing the delivery of these when requested by phone. Extra marks are awarded for prompt delivery before a morning meeting and ahead of evening dinner. Yes, we could use the hotel pressing service, but where’s the fun in that? And, frankly, we don’t trust it for anything more delicate than a business shirt.
3) Bountiful Bath Products. Luxury brand shower products have a job beyond letting us bathe in the scent of wealth and prestige. Especially for guests with long hair, enough shampoo and conditioner to raise a lather is required (tiny little bottles begone), and it shouldn’t leave our tresses feeling like straw (never 2-in-1s…. shudder!). Most marks for stylish hygenic dispensers filled with authentic, high-quality product, which saves both the environment and a frizzy mane.
4) In-room Espresso. We love waking up to a good espresso in bed. Plus, as it’s surprisngly difficult to get a good brew elsewhere in the hotel (see below), an in-room espresso machine is usually our go-to. More marks if it’s plugged in, filled with fresh water and doesn’t require consulting a manual to operate.
5) Chocolate on the Pillow. Whoever decided to do away with a little chocolate on the pillow at turndown? We’ve received everything from bookmarks to magnets to fragrance sticks but, in our book, a sweet nighttime treat always wins.
6) Drawn-out Room Intros. There are many things we want to do when we finally get to our hotel room. Being guided through an unnecessary introduction of room features is not one of them. We can work out where the safety deposit box and bedside control panel is. We really just want to kick off our shoes and dive onto the bed.
7) Open-Plan Bathrooms? No, absolutely N.E.V.E.R. But once the door, if it exists, is closed, we like our branded bath products placed inside the shower, not stationed above the sink, and towels stacked at reachable level when we exit dripping wet. Not underneath the sink. Big mirrors – preferably with inset TVs – are good, too.
8) Insipid Coffee. Drainy, tongue-spiting coffee is our bête noir, especially in hotels that puff the rigorous detail of their F&B sourcing. OK, some top-rated hotels are now buying bespoke, hand-roasted beans, but we’re not seeing much of a top-down drip among many hoteliers that should brew much better.
9) Superfluous Switches. Preparing to sleep can seem like an IQ test. Anticipating darkness, you hit the master switch. Except the shadowy ‘night light’ luminesence is a reminder that hotel room designers hate you. So you attempt more switch combinations than Pep Guardiola. Half an hour later – and your sense of awakeness fully restored – it somehow works.
10) Check-in Deposit Charges. Charged minibars are so 1990s, and in-room handy-phones became obsolete around the same time as hardback city guides. So why at check-in is our credit card often sought to cover possible consumption of the former or loss of the latter? Don’t promise personalisation if you persist in telling us what the services must be.
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