Crafting Hotel Stories Across Asia’s Travel Map

Constant change is the new normal across Asia’s travel landscape. Each day, new flights are boarded by new travellers who arrive at new hotels with new expectations. And, as the race for engagement intensifies, the art of storytelling is in high demand.

Crafting compelling storylines and messages is our passion. With bases in Shanghai, Hong Kong and Kuala Lumpur, the Check-in Asia team understands the region’s shifting tourism trends. For a decade, we have worked with leading hospitality groups, tourism boards, travel operators, PR agencies and the global travel media. We utilise our strategic insights and local market knowledge to help clients connect with and inspire discerning travellers across Asia.

Evocative narratives make creative connections. Asia’s hotel sector is competitive and brand saturated. Check-in Asia works with pre-opening, restyled and established hotels and resorts to craft imaginative angles that meet multiple objectives:

• Enthusing new leisure guests to stay and regular business guests to return is essential.
• So, too, is creating relationships that transform guests into digital brand advocates.
• For city hotels, enticing local residents to dine, visit the spa or host a wedding or business event is an extra challenge.
• New resorts seek competitive advantage by distinguishing their service offerings.
• Both city hotels and resorts desire inventive ways to attract MICE and major events.
• Almost every hotel in Asia now prepares themed promotions to attract families and affluent couples during public holidays.
• Meanwhile, the service expectations of domestic guests may differ from inbound guests.

Assisting hospitality marketers across Asia’s shifting travel map. Check-in Asia’s creative copywriters and content consultants partner with hotel teams in Asia’s gateway destinations. Each project is unique, and every client has its own objectives and benchmarks, but the diverse marketing and communications offerings we provide, include:

• Curating innovative themes and messaging for promotional campaigns.
• Crafting press releases, media kits, EDMs and website content.
• Creating positioning statements, brand presentations, adverts and speeches.
• Providing on-site content consulting for new hotel openings.
• Researching and producing bespoke destination content.
• Constructing story lines and subtitles for hotel and resort videos.

Please contact us for more details about how Check-in Asia’s                                                                 insight-based marketing can assist your business.

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