Check-in Asia is proud to be one of a select panel of contributors – including Cathay Pacific Airlines, AirBnB and the Association of Asia Pacific Airlines – for The Polarisation of Asian Travellers, a new White Paper published by Sabre.
Asia Pacific is currently the world’s largest travel market, and the number of those travelling has both boomed and diversified. More significantly, attitudes towards travel have changed: four out of five Asian travellers feel travel is no longer a luxury, but a necessity.
However, the fast-changing nature of the Asian traveller defies simplistic analysis. There is great diversity in who travels and how they travel. Fragmentation is one way to describe this, but it undermines the importance of recognising that people move across different occasions and that the ‘definition’ of their preferences needs flexibility.
From the rapidly expanding emerging market middle classes sparking Asia’s aviation boom to the business travel recovery we’ve seen post-recession, travel in Asia is thriving and will continue to grow. This compelling new report introduces a new way of thinking about Asian travellers – going beyond standard segmentations to explore polarisations in behaviour and motivation.
The White Paper contents: Foreword, Executive Summary, Setting the Context, The Changing Travel Landscape, Emerging Travel Needs, Polarisation of the Asian Traveller, Meet the Traveller Types, Getting Future Ready, Closing Thoughts Methodology, and Contributors References.
The post Check-in Asia Contributes to New Asian Travel White Paper appeared first on Check in Asia.
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