Asian Travel and Tourism in Context

 

Destination Japan

Since 2011, Check-in Asia’s researchers have examined the challenges and opportunities in Asia’s most talked-about destinations. In February 2016, we produced our latest Japan Travel and Tourism report, assessing one of Asia’s most intriguing tourism economies, which has been transformed in the past 18 months by a surge of tourism arrivals from China. The Japan report follows previous Check-in Asia analyses of the tourism economies of Malaysia (August 2015) and Myanmar (August 2014). We also produced detailed reports on the growth of free independent travel in South East Asia, and the changing outbound markets of Australia and New Zealand.

The New Chinese Traveler

We have been contextualising China’s rapidly expanding outbound travel market since 2004. Published in 2014, The New Chinese Traveler: Business Opportunities from the Chinese Travel Revolution is a compelling account of the explosive growth of Chinese tourism that “casts a light on fast-changing trends, tensions, and opportunities presented by the planet’s largest source of new travellers.” We advise clients on evolving trends and niche segments in the Chinese outbound and domestic travel markets, and provide regular Twitter updates: @CheckinAsia and @BowermanGary.

Tourism Dispersal: The Cloud Over Asia’s Tourism Landscape

As tourism demand gathers pace, one key issue is concerning tourism policy makers across Asia. Tourism dispersal – the sustainable management of visitor flows across a country to reduce overcrowding in the most popular locations – is a white-hot subject, worldwide, but particularly in Asia. Demand for leisure travel is thriving, and high-profile airport expansion projects from Beijing to Phuket and Yangon to Singapore signal that governments expect intra-regional tourism flows to continue on an upward trajectory.

Hotel Destinations: South Korea

As South Korea prepares to host the 2018 Winter Olympics, its expanding tourism sector is driving change across the hotel spectrum. Inbound tourism has been identified by the government as a key engine of economic development as South Korea seeks to tap into the rising demand for travel by the expanding middle classes in China, South East Asia and India, plus established markets such as Japan and Taiwan. Check-in Asia worked with the JLL Hotels & Hospitality Group to assess how a combination of proactive destination marketing and investment in tourism infrastructure are targeting tourism growth following the economic shock caused by the 2015 Middle East Respiratory Syndrome (MERS) outbreak.

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